Trends in Coffee Consumption

Coffee in the 90s
Coffee has become relevant and contemporary. Coffee houses or bars have strewn the country, making coffee an important part of social gathering places. In many communities, coffee bars have become innovative: Some provide personal computers so that customers can surf the Net, while others provide match-making services. There is a wide variety of coffee offerings, from size, flavor, preparation and toppings and plenty of gourmet and specialty shops to provide them

Coffee in the Past
During this time, coffee was regarded as an “old fashioned” beverage for older people, with just two flavors: ”regular and decaf.”

The National Coffee Association conducts an annual survey to measure trends in coffee consumption among Americans. Some 3,000 men and women were included in its 2001 National Coffee Drinking Trends survey .  Among the results:

• Fifty-two percent of the adult population of the U.S. over 18 years of age drink coffee every day, representing 107 million daily drinkers.
• Another 28% of the population, or 57 million adults, drink coffee occasionally.
• On a per capita basis, men drink as much coffee as women (1.7 cups per day each).
• Coffee drinkers consume on average 3.3 cups of coffee per day.
• The average coffee cup size is 9 ounces
• Thirty-five percent of coffee drinkers drink their coffee black; while 62% add a sweetener and/or creaming agent.
• Sixty-four percent of all coffee is consumed at breakfast; 28% between meals; and 8% at all other meals.
• Women are more excited about coffee varieties currently available and a higher proportion of women indicated that drinking coffee is a good way to relax.
  

Article from http://www.coffeescience.org/factrend.html

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